Film finance · Production · Sales & distribution
ITA Entertainment Group arranges finance for feature films, high-end television and theatre, acts as executive producer, and takes finished films to market.
One group, three disciplines — so a project can move from finance plan to delivered film without changing hands.
Equity, pre-sales, debt, tax credit, GAP, post-production, completion and lease finance — structured into one plan that works for producer and financier.
Finance options → 02We act as executive producer on the projects we back, bringing decades of hands-on experience from the studio floor to the boardroom.
Our background → 03As sales agent we secure distribution across territories and platforms — theatrical, VOD, SVOD and TV — and manage delivery.
Selling your film →The slate
Film and theatre projects we're financing, producing or selling. Full project information is shared with qualified investors on request.
Feature film · [Genre]
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[Format] · [Genre]
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Stage musical
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ITA Finance Limited
Financing a film is rarely straightforward, but we make it as simple as it can be. Our model aims for a fair share of reward between producer and financier, with every party — including third-party investors — clear on their obligations.
What drives a decision: story, director, cast, timing and budget.
Sources of finance
Investors put in capital in return for an ownership stake and a share of profits.
Distribution rights sold to territories or platforms before the film is finished.
Secured loans backed by collateral, or unsecured loans repaid from future revenue.
Borrowing against the tax credit the production expects to receive on completion.
A loan bridging the shortfall between funds secured and the total budget.
Funding for the edit, effects, sound and the other final stages.
Additional money to get a partly finished project over the line.
Covers equipment and delivery elements such as the DCP and audio files.
We also work alongside government grants, crowdfunding, completion bonds, deferred payment agreements, international co-productions, venture capital and angel investors, and streamer or studio finance.
The process
You submit the project in our prescribed format.
We review it and, if interested, agree timing and a finance plan with you.
We send you an offer letter to sign.
We allocate the funds and countersign.
You provide contact details for all key parties.
We prepare the Contract of Financing.
Once signed, an Inter-Party Agreement goes to every connected party.
Payments are made as set out in the Contract of Financing.
For producers
We judge every submission on its creative strength, its finances and its market. Give us the full picture and we'll tell you whether — and how — we can support it.
Is it original and marketable? Who is the audience, and how does the genre perform with them?
The director's track record and vision, a bankable cast, and strong heads of department.
A budget that fits the genre and scope, projected earnings and margins, and an honest risk assessment.
Audience demand, a release strategy across cinema, streaming and other channels, and any pre-sales or distributor interest.
Revenue projections across box office, streaming and TV, domestic and international, backed by comparable titles.
Insurance such as a completion bond, and contingency for delays or overruns.
A plan to reach the audience, a festival and awards strategy, and an approach to press.
Film finance plan
Show us where every pound of the budget is coming from. The gap you're asking us to close should be obvious at a glance.
| Source | Amount | % of budget |
|---|---|---|
| Equity sought | £[—] | [—]% |
| Film tax credit | £[—] | [—]% |
| Pre-sales | £[—] | [—]% |
| Soft money | £[—] | [—]% |
| Debt / GAP | £[—] | [—]% |
| Total budget | £[—] | 100% |
Film submission
Please give a valid email address — we check every submission before replying.
Film sales & delivery
As your sales agent we secure distribution across territories and platforms. The better prepared these ten elements are, the stronger the deals we can close.
Final cut, trailer and teaser clips.
Synopsis and logline, press kit, key art and social content.
Delivery formats such as DCP or HD, subtitles and closed captions.
Audience profile, comparable titles and territory-by-territory appeal.
Screenings, selections, awards and nominations.
One-page sales sheet, available rights (theatrical, VOD, SVOD, TV) and any release data.
Revenue model, recoupment structure and comparable-title data.
Chain of title, existing contracts and third-party clearances.
Errors and omissions cover and, where relevant, a completion bond.
Reviews, test-screening feedback and social or influencer engagement.
We manage delivery to distributors — and lease finance can cover delivery elements such as the DCP and audio files.
Investor relations
We bring experienced investors into feature films and other entertainment projects, structuring each deal to limit the downside — and keep you updated throughout.
Evidence that the capital you intend to invest is available.
Standard Know Your Customer identification and checks.
A signed statement confirming you are an experienced investor who understands the risks.
We share full details of projects seeking finance, then provide regular updates once you invest.
Understanding the risk
Film investment can deliver strong returns, but it can also lose money. We work to limit the downside on every transaction — through the mix of finance sources, the order of recoupment and the protections built into each contract.
See the types of film finance we use to understand where your investment sits in a plan.
Tell us a little about yourself and we'll be in touch about current projects for investment.
About ITA
Based in Suffolk, England, with an associate company and partners who invest in film and other projects. We focus on feature films for theatrical release and high-end television, within a defined economic range.
The parent company — film production, executive producing, and sales and distribution.
Film and entertainment finance, plus green projects and asset-based finance.
Founder
In film since 1973 — from the optical camera to the finance model behind the ITA Finance Process.
1968
His father, VFX supervisor Denis Hall — whose work included 2001: A Space Odyssey — forms Filmfex Animation. Aged eight, Martyn had auditioned as one of the apes in that film.
1971–1973
Starts filming cartoon sequences, then joins Filmfex full time, learning the trade from the ground up.
1970s–80s
Camera operator and optical cameraman on TV idents, commercials and features including A Clockwork Orange, Alien, Blade Runner and Gandhi, working with directors such as Stanley Kubrick and Ridley Scott. Helps buy and develop the company's Regent Street premises.
1984
With his father, works on Apple's Macintosh "1984" commercial, which wins a Gold Arrow BTAA award for VFX. Other campaigns include American Express and Ford.
1985–1986
Sells his interest in Filmfex and moves into finance and business development, particularly for printing-industry equipment. Co-founds Heston Studios with his father, used for commercials and pop promos.
1999 onward
Helps producers and writers bring projects to life, serves as a development producer at Shepperton Studios, and leads the team that built the finance models behind today's ITA Finance Process.
Industry
Former treasurer of the AFVPA (Advertising Film and Videotape Producers Association), now PACT.
ITA Finance Limited also funds green projects and asset-based finance. A dedicated site for that work is in development — in the meantime, get in touch directly.
Markets
Book a meeting at an upcoming film market — send us a message with the market and your preferred times.
10–15 Nov 2026 · On now
Fairmont Century Plaza, Los Angeles
21–31 Jan 2027
Boulder, Colorado — first edition in its new home
10–16 Feb 2027
Berlinale, Berlin
15–18 Mar 2027 · To be confirmed
Hong Kong Convention & Exhibition Centre
11–19 May 2027
Festival de Cannes, Cannes
Late Aug / early Sep 2027 · Dates TBA
Venice Film Festival, Lido di Venezia
September 2027 · Dates TBA
Toronto International Film Festival, Toronto
October 2027 · Dates TBA
Busan International Film Festival, Busan
Dates last checked November 2026. Please confirm with each market before travelling.
Contact
Producers, investors, distributors — tell us what you're working on and we'll come back to you.
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