Film finance · Production · Sales & distribution
ITA Entertainment Group arranges finance for feature films, high-end television and theatre, acts as executive producer, and takes finished films to market.
One group, three disciplines — so a project can move from finance plan to delivered film without changing hands.
Equity, pre-sales, debt, tax credit, GAP, post-production, completion and lease finance — structured into one plan that works for producer and financier.
Finance options → 02We act as executive producer on the projects we back, bringing decades of hands-on experience from the studio floor to the boardroom.
Our background → 03As sales agent we secure distribution across territories and platforms — theatrical, VOD, SVOD and TV — and manage delivery.
Selling your film →The slate
Film and theatre projects we're financing, producing or selling. Full project information is shared with qualified investors on request.
Feature film · Sports drama
They played for nowt. They played for everything. 1883. Mill-workers v Old Etonians. One FA Cup. A bookie trying to fix it. The true story of the day football changed forever.
Feature film · British comedy-drama
She can’t speak. She’s never been short of an opinion.
Stage musical
A new British musical about the Battle of Trafalgar, seen through the eyes of a workhouse orphan who disguises herself to sail with Nelson. It’s a love story, a coming-of-age story and a national epic in one night.
Feature film · Horror-thriller
A high-concept, single-location horror-thriller with a rewatchable twist and topical themes (coercive control, deepfakes, smart-home surveillance).
Feature film · Supernatural mystery thriller
A family must solve their own murder before it happens. Some crimes are deadly. Some happen twice.
ITA Finance Limited
Financing a film is rarely straightforward, but we make it as simple as it can be. Our model aims for a fair share of reward between producer and financier, with every party — including third-party investors — clear on their obligations.
What drives a decision: story, director, cast, timing and budget.
Sources of finance
Investors put in capital in return for an ownership stake and a share of profits.
Distribution rights sold to territories or platforms before the film is finished.
Secured loans backed by collateral, or unsecured loans repaid from future revenue.
Borrowing against the tax credit the production expects to receive on completion.
A loan bridging the shortfall between funds secured and the total budget.
Funding for the edit, effects, sound and the other final stages.
Additional money to get a partly finished project over the line.
Covers equipment and delivery elements such as the DCP and audio files.
We also work alongside government grants, crowdfunding, completion bonds, deferred payment agreements, international co-productions, venture capital and angel investors, and streamer or studio finance.
The process
You submit the project in our prescribed format.
We review it and, if interested, agree timing and a finance plan with you.
We send you an offer letter to sign.
We allocate the funds and countersign.
You provide contact details for all key parties.
We prepare the Contract of Financing.
Once signed, an Inter-Party Agreement goes to every connected party.
Payments are made as set out in the Contract of Financing.
For producers
We judge every submission on its creative strength, its finances and its market. Give us the full picture and we'll tell you whether — and how — we can support it.
Is it original and marketable? Who is the audience, and how does the genre perform with them?
The director's track record and vision, a bankable cast, and strong heads of department.
A budget that fits the genre and scope, projected earnings and margins, and an honest risk assessment.
Audience demand, a release strategy across cinema, streaming and other channels, and any pre-sales or distributor interest.
Revenue projections across box office, streaming and TV, domestic and international, backed by comparable titles.
Insurance such as a completion bond, and contingency for delays or overruns.
A plan to reach the audience, a festival and awards strategy, and an approach to press.
Film finance plan
Show us where every pound of the budget is coming from. The gap you're asking us to close should be obvious at a glance.
| Source | Amount | % of budget |
|---|---|---|
| Equity sought | £[—] | [—]% |
| Film tax credit | £[—] | [—]% |
| Pre-sales | £[—] | [—]% |
| Soft money | £[—] | [—]% |
| Debt / GAP | £[—] | [—]% |
| Total budget | £[—] | 100% |
Film submission
Please give a valid email address — we check every submission before replying.
Film sales & delivery
As your sales agent we secure distribution across territories and platforms. The better prepared these ten elements are, the stronger the deals we can close.
Final cut, trailer and teaser clips.
Synopsis and logline, press kit, key art and social content.
Delivery formats such as DCP or HD, subtitles and closed captions.
Audience profile, comparable titles and territory-by-territory appeal.
Screenings, selections, awards and nominations.
One-page sales sheet, available rights (theatrical, VOD, SVOD, TV) and any release data.
Revenue model, recoupment structure and comparable-title data.
Chain of title, existing contracts and third-party clearances.
Errors and omissions cover and, where relevant, a completion bond.
Reviews, test-screening feedback and social or influencer engagement.
We manage delivery to distributors — and lease finance can cover delivery elements such as the DCP and audio files.
Investor relations
We bring experienced investors into feature films and other entertainment projects, structuring each deal to limit the downside — and keep you updated throughout.
Evidence that the capital you intend to invest is available.
Standard Know Your Customer identification and checks.
A signed statement confirming you are an experienced investor who understands the risks.
We share full details of projects seeking finance, then provide regular updates once you invest.
Understanding the risk
Film investment can deliver strong returns, but it can also lose money. We work to limit the downside on every transaction — through the mix of finance sources, the order of recoupment and the protections built into each contract.
See the types of film finance we use to understand where your investment sits in a plan.
Tell us a little about yourself and we'll be in touch about current projects for investment.
About ITA
Based in Suffolk, England, with an associate company and partners who invest in film and other projects. We focus on feature films for theatrical release and high-end television, within a defined economic range.
The parent company — film production, executive producing, and sales and distribution.
Film and entertainment finance, plus green projects and asset-based finance.
Founder
In film since 1973 — from the optical camera to the finance model behind the ITA Finance Process.
1968
His father, VFX supervisor Denis Hall — whose work included 2001: A Space Odyssey — forms Filmfex Animation. Aged eight, Martyn had auditioned as one of the apes in that film.
1971–1973
Starts filming cartoon sequences, then joins Filmfex full time, learning the trade from the ground up.
1970s–80s
Camera operator and optical cameraman on TV idents, commercials and features including A Clockwork Orange, Alien, Blade Runner and Gandhi, working with directors such as Stanley Kubrick and Ridley Scott. Helps buy and develop the company's Regent Street premises.
1984
With his father, works on Apple's Macintosh "1984" commercial, which wins a Gold Arrow BTAA award for VFX. Other campaigns include American Express and Ford.
1985–1986
Sells his interest in Filmfex and moves into finance and business development, particularly for printing-industry equipment. Co-founds Heston Studios with his father, used for commercials and pop promos.
1999 onward
Helps producers and writers bring projects to life, serves as a development producer at Shepperton Studios, and leads the team that built the finance models behind today's ITA Finance Process.
Industry
Former treasurer of the AFVPA (Advertising Film and Videotape Producers Association), now PACT.
ITA Finance Limited also funds green projects and asset-based finance. A dedicated site for that work is in development — in the meantime, get in touch directly.
Markets
Book a meeting at an upcoming film market — send us a message with the market and your preferred times.
10–15 Nov 2026 · On now
Fairmont Century Plaza, Los Angeles
21–31 Jan 2027
Boulder, Colorado — first edition in its new home
10–16 Feb 2027
Berlinale, Berlin
15–18 Mar 2027 · To be confirmed
Hong Kong Convention & Exhibition Centre
11–19 May 2027
Festival de Cannes, Cannes
Late Aug / early Sep 2027 · Dates TBA
Venice Film Festival, Lido di Venezia
September 2027 · Dates TBA
Toronto International Film Festival, Toronto
October 2027 · Dates TBA
Busan International Film Festival, Busan
Dates last checked November 2026. Please confirm with each market before travelling.
Contact
Producers, investors, distributors — tell us what you're working on and we'll come back to you.
This policy explains how ITA Entertainment Group Limited and ITA Finance Limited ("ITA", "we", "us") collect and use personal information through www.itaentertainment.com. ITA Entertainment Group Limited handles production, sales and general enquiries, and ITA Finance Limited handles finance and investor enquiries. Each is the controller of the information it handles, under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
| Company | Company number | Registered office |
|---|---|---|
| ITA Entertainment Group Limited | 08285085 | Eagle House, Sudbury Road, Great Whelnetham, Bury St Edmunds, Suffolk IP30 0UN |
| ITA Finance Limited | 10118646 | Eagle House, Sudbury Road, Great Whelnetham, Bury St Edmunds, Suffolk IP30 0UN |
Both companies are registered in England and Wales. We are based in Suffolk, England.
If anything in this policy is unclear, please ask us through the contact form.
We only collect what you choose to send us through the website's forms, plus limited technical data needed to keep the site secure.
| Where | What we collect |
|---|---|
| Contact form | Name, email address, company (optional), the type of enquirer you are (producer, investor, distributor, writer/director, other) and your message |
| Film submission form | Project title, key contact name, email address, format, total budget, finance-plan figures, and any files you upload (budget top sheet, presentation deck, script) |
| Investor registration form | Name, email address, investor type, indicative investment range, the project or projects you are interested in, your message (optional), and your confirmation that you are an experienced investor |
| Security check and site operation | IP address, browser and device information, and the result of the security check, used to block spam and automated abuse |
We do not ask for special category information (such as health, ethnicity or religious beliefs). Please do not include it in messages or uploaded files.
We do not use the website to collect payment details.
We use your information only to deal with your enquiry, assess what you send us, and run a secure website. We do not sell it, and we do not use it for automated decision-making or profiling.
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Replying to contact form enquiries | Legitimate interests: responding to people who contact us |
| Assessing film and project submissions, and discussing finance, production or sales | Legitimate interests, and steps taken at your request before entering into a contract |
| Registering investor interest and telling you about projects seeking finance | Legitimate interests; consent where we send you project updates you have asked for |
| Investor checks (proof of funds, identity checks) before an investment | Legal obligation, and steps taken before entering into a contract |
| Keeping the website secure and preventing spam | Legitimate interests: protecting our site and users |
| Keeping records and meeting legal, tax and regulatory duties | Legal obligation |
Where we rely on legitimate interests, we have weighed our interests against your rights. You can object at any time (see section 10).
We will not add you to a marketing mailing list unless you ask us to. You can withdraw consent to project updates at any time through the contact form.
We do not collect identity documents or proof of funds through the website. If you go on to discuss an investment, we will ask for these separately and explain how they are handled at that point.
Before sharing detailed project information, we ask for:
We use these documents only to verify your identity and suitability, to prevent fraud and money laundering, and to meet our legal obligations.
Scripts, decks, budgets and finance plans are used only to evaluate your project and discuss how we might support it. They are seen only by ITA staff and, where needed to assess the project, our professional advisers, who are bound by confidentiality.
We will not share your material with potential investors, financiers or distributors without first agreeing it with you.
Submitting material does not transfer any rights in it to ITA. You keep ownership of your work. By submitting, you confirm that you hold the rights to share it with us.
We receive many projects, and ideas may overlap with work we already have in development or receive from others. A submission does not create an obligation on either side until a written agreement is signed.
We share personal information only when we need to, and never sell it.
Some service providers may store or process information outside the UK. When that happens, we make sure it is protected by an adequacy decision or the UK International Data Transfer Agreement or Addendum.
We keep information only as long as we need it, then delete it securely.
| Information | How long we keep it |
|---|---|
| Contact form enquiries | Deleted once your enquiry has been dealt with |
| Project submissions we do not take forward | Deleted once we have told you our decision |
| Investor registrations | Deleted once we have dealt with your enquiry, unless you ask us to keep you informed about projects |
| Projects we work on together | For the life of the project and any agreement, then only as long as the law requires (for example, company and tax records) |
| Investor identity and proof-of-funds records | Only as long as the law requires after the relationship ends |
| Security check and server data | Handled by Cloudflare Turnstile and our hosting provider under their own policies; not kept by ITA |
If you ask us to delete your information sooner, we will do so unless the law requires us to keep it.
The website uses an encrypted (HTTPS) connection, and form submissions are sent securely. Access to your information is limited to people who need it to do their work.
We use appropriate technical and organisational measures to protect your information. No system is completely secure, though, so please avoid sending anything highly sensitive through the website. If a breach puts your rights at risk, we will tell you and the ICO as the law requires.
The website does not use advertising or tracking cookies.
You can block or delete cookies in your browser settings. If you block the security check, you may not be able to send the forms.
Under UK data protection law you have the right to:
To use any of these rights, send a request through our contact form. We may ask you to confirm your identity. We will reply within one month, and there is normally no charge.
If you are unhappy with how we have handled your information, please tell us first through the contact form so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint or helpline 0303 123 1113.
Children. The website and our services are for adults in the film and finance industries. We do not knowingly collect information from anyone under 18.
Links to other websites. Our site may link to film markets and other external sites. We are not responsible for their privacy practices, so please read their policies.
Changes to this policy. We may update this policy from time to time. The date at the top shows when it last changed. Significant changes will be highlighted on the website.
Contact us. All questions and requests about this policy, or about your personal information, should be sent through the contact form on our website.