1. Script and Story
Originality and Appeal: Is the story unique, compelling, and marketable?
Target Audience: Who is the film’s intended audience, and does the story resonate with them?
Genre: Some genres perform better with specific audiences or in specific markets (e.g., horror often has a reliable ROI).

2. Talent and Crew
Director: Does the director have a strong track record or unique vision? Are they experienced in this genre or style?
Cast: Are there high-profile or bankable actors involved? Known talent often helps secure distribution and increases box-office appeal.
Key Crew Members: Cinematographer, editor, production designer, and other key members with strong résumés add credibility and quality assurance.

3. Budget and Financial Plan
Realistic Budget: Is the budget appropriate for the genre and scope? (E.g., big-budget sci-fi vs. low-budget indie drama)
Detailed Financial Plan: Includes a breakdown of production costs, projected earnings, and potential profit margins.
Risk Assessment: A realistic estimate of potential risks (e.g., production delays, cost overruns).

4. Market Viability and Distribution Potential
Audience Demand: Is there an existing demand for this genre or story type?
Distribution Strategy: The financing proposal should include a distribution plan, whether through theatres, streaming platforms, or other channels.
Pre-Sales and Partnerships: Does the project have pre-sale commitments, co-production deals, or interest from distributors?

5. Return on Investment (ROI) Projections
Revenue Projections: Expected revenue from box office, streaming, TV rights, merchandise, etc.
Sales Projections: A thorough understanding of how the film may perform in domestic and international markets.
Track Record of Similar Films: Data on comparable films in the same genre and budget range, which helps estimate the film’s financial success potential.

6. Risk Mitigation Strategies
Insurance: Completion bond and other insurance policies in place to protect against unforeseen issues.
Contingency Planning: Does the film have backup plans for production delays or budget overruns?

7. Marketing and Promotion Plan
Marketing Strategy: Is there a clear plan to promote the film to reach its target audience?
Festivals and Awards Potential: A festival strategy could add credibility and boost visibility.
Press and Publicity: Well-defined approach to generating press coverage and audience interest.

These are factors we consider that combined provide a thorough foundation for evaluating whether a feature film is likely to attract financing and, ultimately, succeed in the market.

Upon evaluation we can then decide if we wish to proceed and in what capacity we can support your project.